We wanted to empower users to control and track the information they share while active online. The rapid pace of data collection and intrusive targeting gave us pause on potential repercussions, from the erosion of trust, rise in fraud, and government intervention through regulation or possibly more draconian edicts.
Rather than letting events set their course, we at Privowny, decided to build the products that would enable businesses that are the pillars of trust in our society and economy, to champion users’ empowerment over their digital identities and online privacy. In addition to demonstrating corporate responsibility by protecting users’ privacy, businesses benefit most by projecting trust that fosters a tighter user engagement and an increased loyalty.
Our vision together, is to give users full control of their digital identity and online privacy.