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We saw this coming...

Long before Digital Transformation, Big Data, e-privacy, and GDPR, were part of the business lexicon, we set out to address the resulting challenge of the hyper-connected and overly watched users in the information age. With an understanding of the magnitude of data collection practices and impending technological advances, we started thinking of a solution that would enable users to protect themselves and retain trust in their preferred businesses without fear or loathing of a continuously disrupted business world.

With the Internet remaining central to everything we do (social, commercial, and legal), we created Privowny by thinking of users’ needs first, and instilled that thinking in our DNA.


We wanted to empower users to control and track the information they share while active online. The rapid pace of data collection and intrusive targeting gave us pause on potential repercussions, from the erosion of trust, rise in fraud, and government intervention through regulation or possibly more draconian edicts.

Rather than letting events set their course, we at Privowny, decided to build the products that would enable businesses that are the pillars of trust in our society and economy, to champion users’ empowerment over their digital identities and online privacy. In addition to demonstrating corporate responsibility by protecting users’ privacy, businesses benefit most by projecting trust that fosters a tighter user engagement and an increased loyalty.

Our vision together, is to give users full control of their digital identity and online privacy.