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Data is gold but it must be treated with respect and transparency. Be the promoter of ethical data usage!

The shift to technology and data-driven companies has unfortunately accelerated growth targets neglecting, and even compromising, ethical uses of data, all for high profits. Data entrusted by end users has found its way to the hands of email abusers (spam), hackers and criminal organizations (data breaches), and, indirectly, to networks of disinformation (fake news) as we recently witnessed.

Digital life exists as it does today thanks to practically universal (and mobile!) access combined with always improving speeds, an abundance of information and content, and commerce at the touch of a button or the sound of a voice. The Telecom, Financial, and Media/Publishing sectors want to play a bigger role in the life of their customers and users. Opportunities today are in championing privacy to reinforce trust, as well as to adhere to privacy regulations such as GDPR.

Telecom

Consumers entrust their digital life to telecommunications service providers with very high expectations of data and privacy protection. The stakes are getting higher with the convergence of smartphones and wallets, as well as with the role mobile phones play in two-factor authentication. A compromised device or number not only leaves a person vulnerable, but can ruin their identity.

Privowny App gives telecom service providers the tools to expand their relationship and trust with customers by empowering them to take control of and protect their data.

Financial services

Financial services play a vital role in the digital economy, yet they face many challenges due to heavy competition, increased regulatory burdens, and disruptions from the emerging fintech sector. In addition, loyalty among consumers is eroding and fraud is increasing.

Privowny App enables financial services such as retail banks and insurance providers to bring their customers back into a trusted and valued relationship, by providing them the tools to help them stay protected and reduce the risk of fraud or identity theft.

Media & Publishing

Online readers want quality content and information they can trust. Today, they contend between social media and mainstream media, between real and fake news, between real ads and clickbait or even malware disguised as ads, etc.

Media and publishing companies have an opportunity for change to become the base of online data protection. Privowny App equips them with the right toolset to reinstate a deeper bond between consumer and publisher, and even iterate anew on a subscription-based business model that is more lucrative than ad-driven CPMs.